Melanie Auld Jewelry
Strategic email marketing and copywriting for Canadian jewelry brand, Melanie Auld.
Our Work
As a long-standing creative partner, we worked with the Melanie Auld Jewelry team to craft an immersive brand experience—one that felt as intentional and refined as the jewelry itself. From high-converting email campaigns and automations to evocative product naming, every detail was designed to elevate everyday moments through jewelry, design and travel. Our work helped shape the brand voice and identity across product launches and marketing channels, ensuring each interaction embodied Melanie Auld’s signature elegance and contemporary feel.
serviceS
Email Marketing Strategy
Flow + Segmentation Strategy
Email, Social, Ad, Product + Blog Copywriting
Creative Content Planning
Product + Collection Naming
Photoshoot Production
“It was an absolute pleasure working with Sonya on our copywriting and email marketing efforts. From day one, she demonstrated professionalism, creativity, and a deep understanding of our brand voice. Her ability to craft compelling copy that resonated with our audience was impressive, and the results spoke for themselves.
One of the standout aspects of working with Sonya was her strategic approach to email marketing. She didn’t just write beautiful copy, she optimized our campaigns and flows to increase engagement and conversions — achieving higher than forecasted metrics across the board. With her combination of creative talent, technical and strategic expertise I recommend her to anyone looking for an email marketing expert!”
Sam Margetson
Director of Marketing + E-Commerce